The growth of Instagram seems to have no end, especially among younger users, where it has become the most used social network with about 700 million users under the age of 35, out of a total of just over a billion active users.
Since 2010, the year of its launch, Instagram has been the reference point among social networks for images, photos, and videos, which have become increasingly fundamental for the communication strategies of companies and influencers, as they allow you to communicate quickly and effectively, always reaching the heart of the final message.
In this guide, we discover all the Sizes and Formats for Images and Videos to use on Instagram.
Instagram Stories
Recommended Size: 1080 x 1920 px (Safe Area 1080 x 1420)
Aspect Ratio: 9:16
Resolution: Image with the highest resolution available
Format: jpg / jpeg or png
Always leave around 250 pixels at the top and bottom of the image free of text and vital creative elements, so they don’t get covered up by your profile picture and call-to-action. The safe area, therefore, corresponds to a size of 1080 x 1420, which allows most smartphones to view the content entirely without cuts.
Instagram feed images and videos
Recommended size: 1080 x 1080 px (square format) – 1080 x 566 px (landscape format) – 1080 x 1350 px (portrait format)
Aspect ratio: 1: 1 – 1.9: 1 – 1: 1.25
Resolution: image with the highest resolution available
Format: jpg / jpeg or png
Profile picture
Maximum size: 160 x 160 px
Aspect ratio: 1: 1 (the image will be shown cropped inside a circle)
Resolution: image with the highest resolution available
Format: jpg / jpeg or png
To give a touch of liveliness to the profile picture, you can add a colored circular border to your profile picture. This trick will make your profile seem always active and will catch the attention, as it will simulate the colored border shown when a user publishes a story.
Explore section of Instagram
Recommended size: 1080 x 1080 px – 1920 x 1080 px
Aspect Ratio: 1.91: 1 or 1: 1
Resolution: Image with the highest resolution available
Format: jpg / jpeg or png
Instagram Reel
Recommended size: 1080 x 1920 px
Aspect ratio: 9:16
Video in the Instagram Feed
Recommended size: 1080 x 1080 px
Aspect ratio: 1: 1
