YouTube had its own function to find the best keywords, but it disabled it in 2014. That is why YouTubers now have to use other tools to find the keywords to position their videos on the platform. Today, with more than 500 hours of content uploaded every minute, they need more than ever to find the words that users use to search for their content and thus please the YouTube algorithm.
Keyword search tools are one of the cornerstones of any video content strategy, providing a way to “predict” how users search based on data from previous searches. As usual, it is best not to stay with a single tool and compare the data to find the best keywords.
YouTube Analytics
In the “coverage” tab, it is possible to find information on how the audience reaches the videos. It is necessary to dig deep into each of the reports, analyze the words that the audience uses to find the videos and the information about the related videos to understand where they are coming from and where users are going.
Trends
Within the «Explore» section, YouTube has a «Trends» tab that shows the trending videos at a given time. This tab uses an algorithm based on comments, visualizations, and external references to show current content and the user’s geographic location and viewing history. In a sense, this tab could be a source of information to extract keywords about the content consumed at a given moment.
Google Trends
Google Trends has an exclusive tab to find the content that is trending on YouTube. It is a handy tool to find information related to the videos that are working best at all times.
YouTube Search Prediction
In the same way as Google, the YouTube search bar is capable of displaying search predictions, auto-completing searches with related content. When you type a term in the search bar, the results are ordered from highest to lowest importance.
Keyword Tool
The keywordtool.io tool has an exclusive tab to find keywords on YouTube. With it, it is possible to find main keywords, long-tail keywords, and also key phrases. It also allows you to search by location, organizing keywords by country.
Google Ads Keyword Planner
You can use the Google Ads keyword planning tool to find information about the most used keywords in Google. In this sense, unless you have an active campaign, the data offered is not exact. Despite this, it is possible to find relevant information, for example, by comparing two terms to find out which of the two has less competition. Therefore, it will be easier to position.
