How to Boost Your YouTube Videos Effectively and Get More Views

YouTube is the ideal platform for online videos for both marketers and consumers of content. The managers community often uses it to work the image of the companies for which they work.

Some figures to convince you:

• YouTube is the second-largest search engine in the world after Google (owner of YouTube)
• 8 out of 10 Internet users regularly watch videos on YouTube.
• Over a billion hours of videos are watched every day on YouTube.

With such audience figures, YouTube has become a fundamental resource for business marketing teams around the world. In this article, you will learn more about the most effective strategies that will allow you to market your videos on YouTube better.

The title of a YouTube video should be attractive: The first step to success.

Even if it is of good quality, a video is useless if no one clicks on it. It is, therefore, imperative to optimize the titles of your videos to grab the attention of YouTube users.

Here are some tips that will help you create perfect YouTube titles:

• Create short titles. The ideal video title length should not exceed 60 characters. The title must be readable in a single stroke.
• Create clear and descriptive titles. Make it easy for your readers: let them know what the video is about.
• Find the right keywords: The keywords in the title tell the algorithm about the subject of your video. They also tell your viewers what to expect.

Use the following steps to design a good headline:

1. Identify the theme of your video.
2. Look for keywords that are short and descriptive and that relate to that topic.
3. Pick a title that answers your viewers’ most important questions.

Create attention-grabbing YouTube thumbnails

An effective thumbnail will always entice users to click immediately. They can be created in a particular style that will make your YouTube channel more recognizable. Thumbnails should relate to the content and title of the video.

Add small descriptions and relevant images to your thumbnails to help people understand the topic of your video. 

Here are some helpful tips:

1. Use standard video sizes – 1280 × 720 or 1920 × 1080. Smaller sizes may be blurry.
2. Use high-quality images.
3. Include the video title in your thumbnail.
4. Image formats should be JPG, PNG, GIF, BMP, or TIF.
5. Use the 16: 9 aspect ratio that works best for YouTube players.
6. Develop a uniform style and adopt this style for all your thumbnails.
7. Play with emotions: add a face that shows emotions.

Limit videos to less than 5 minutes

If you want to get the most out of your videos, focus on viewing time. 

People also need a good reason to be interested in your videos. You can experiment with the length of the videos to determine what works best for your audience.

Branding your YouTube channel

By making your YouTube channel visually appealing, you make visitors take you seriously. This allows you to increase your brand awareness and spend more time with your audience.

Use your company logo for your channel. If you are a professional freelance blogger, you can use your passport photo instead of a logo. To help people find you, add titles and descriptions to your videos. In addition to the banner image, you can also include links to your website and social media.

If you are talking about a certain product in your video, you can also use self-tagged overlays. Many people don’t know they exist, but they give you a chance to grab people’s attention when they watch your videos.

Apart from creating your visual brand, it is important to write an informative and relevant bio about your business or personality. Let people know what interests and inspires you. Keep it short and attractive.

Add calls to action to your YouTube videos

Adding calls to action (CTAs) will help you build more engagement on YouTube. These calls can be irritating too, so use them wisely. Whatever your goals, be clear and concise about what actions to take.

You can add your website link or ask the public to subscribe to your channel. If your goal is to attract a large number of subscribers, try to do it smartly. Your efforts will be greatly rewarded!

Share your YouTube videos on social networks

Sharing videos on social media is fundamental if you want to grow your channel. As an aspiring marketer, it is crucial to post your latest videos on social media and stay active in different communities and social groups.

Every social platform is unique, and that’s why you need to determine which one is right for you. Use these tips to promote your videos:

• Add your videos to SlideShare presentations.
• Share your videos on Pinterest and Twitter.
• Make short promo videos on Facebook and link to the original video.
• Embed your videos on a website
• Share your videos in the Facebook, Google+, and LinkedIn communities.
• Add your videos in articles on related sites.
• Add your YouTube channel to your bio
• Use Reddit to get more YouTube views.

Collaborate with other YouTubers

This means of promotion has become very popular among YouTube creators. It’s a good way to find a new audience and increase your subscriber base. Working with other channels and influencers who have a good reputation will tend to improve yours while giving you a positive image.

Here are some ideas for collaboration:

1. Interact with your followers and ask them what they want to watch.
2. Find influencers from YouTube and other brands to make videos together.
3. Collaborate with brands and Youtubers who are more influential than you.
4. Collaborate with influencers who are active on other social networks.

Collaborating with other YouTubers is advantageous because it allows you to forge new relationships with brands and influencers and exponentially develop your audience.

Staying true to your brand is as important as your personality. Keep following the changes and see how they influence your audience. Creating quality and engaging video content for your viewers.