Facebook Watch: What it Is, How it Works, Why Use It

How does Facebook Watch work? In a video marketing strategy, this is undoubtedly a valuable and necessary platform to use for those who want to promote themselves with targeted multimedia content. Launched in 2017 in the United States, Facebook Watch has achieved a lot of acclaim worldwide.

It is no coincidence that it is estimated that in 2019 alone, about 140 million people spent at least one minute a day watching a video on the platform, a number that has grown more and more over time.

But let’s get to the point: how does Facebook Watch work, and how can it benefit your company? Find out by reading on.

How does Facebook Watch work?

Facebook Watch was born mainly to counter the hegemony of other widely used platforms such as Prime Video, Netflix, or the simple Instagram TV. The goal of Mark Zuckerberg’s company was mainly one: to encourage the user to stay more and more on the social network by increasing their interactions.

The operation of this feature, among other things, is also straightforward. To use it, use your Facebook account and from there access the Watch icon (it has the shape of a TV with an arrow pointing to the right). By entering this section, you can watch videos, share them, comment on them, add reactions, and so on.

The list of videos you will find will not be dictated by chance but by your interests. Based on the content you enjoy, you will subsequently find other similar and personalized videos. (Of course, needless to say, you can also choose to block videos you don’t like with specific pages attached).Facebook Watch

Learn more about the feature

Facebook Watch is available both from PC and in the application. You can also enjoy its contents via TV. In this case, you will have to use an Android TV and download the Facebook Watch application directly from the television device. After configuring this app, you can immediately see all the videos you want without any limit. The TV version of Facebook Watch interacts directly with your Facebook profile, so from the television, you can also share and comment on the content you like.

This feature is a totally free section of Facebook, unlike other video streaming platforms.

How to use Facebook Watch to promote your brand?

Understanding how this Facebook feature works, how to use it to promote your company? Well, first, you need to evaluate how much and if your business wants to use video to sponsor itself. If the answer is yes, Facebook Watch is the correct application as it allows you to get an excellent engagement rate.

Here, you will be able to publish videos from 2 minutes up to a maximum of 240, always new and for targeted users. For some time now, Facebook has also launched the Watch Party feature, which allows you to start videos that users can share.

At the moment, this can only be done within Groups(so you will have to open one for your company to do it) with a synchronized view, where users can also comment live. Participants will be able to watch the video live or already recorded, with the possibility of interacting as much as they want. You can use it to promote your company in general and to sponsor particular events.

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