Images and Videos have always been fundamental for effective communication. Social Media has followed these canons, gradually rewarding visual content more and more.
It is therefore important to know how to correctly create the graphic contents to be used in the messages you post on social channels. In this guide, you will find all the dimensions and formats for the images and videos to be used.
Profile picture
500 x 500 px
Stories
1080 x 1920 px
Background for Chat
1080 x 1920 px
Telegram
Profile picture
512 x 512 px
Background for Chat
1080 x 1920 px
Profile picture
320 x 320 px
Post
Landscape format (horizontal): 1080 x 566 px
Portrait format: 1080 x 1350 px
Square format: 1080 x 1080 px
Stories
1080 x 1920 px
Carousel of images
Landscape format (horizontal): 1080 x 566 px
Portrait format: 1080 x 1350 px
Square format: 1080 x 1080 px
IGTV
1080 x 1920 px
Cover image: 420 x 654 px
Instagram Ads
Landscape format (horizontal): 1080 x 566 px
Square format: 1080 x 1080 px
Stories: 1080 x 1920 px
Profile picture
400 x 400 px
Maximum file size: 2 MB
Cover image
1500 x 500 px
NB the image will be shown in a cropped manner depending on the screen used
Tweet
1024 x 512 px
Minimum size: 440 x 220 px
Aspect ratio: 16: 9
Supported formats: .gif, .jpg and .png
Maximum file size: 5 MB
Preview External Links
Minimum size: 120 x 120 px
Supported formats: .gif, .jpg and .png
Maximum file size: 1 MB
Fleets
1080 x 1920 px (mobile only)
Twitter Ads
Tweet with single or multiple image: 1200 x 670 px
Website link: 800 x 418 px or 800 x 800 px
App: 800 x 418 px or 800 x 800 px
Carousel: 800 x 418 px or 800 x 800 px
Message: 800 x 418 px
Conversion: 800 x 418 px
Profile picture
170 x 170 px
Cover image
851 x 315 px
Desktop size: 820 x 312 px
Smartphone size: 640 x 360 px
Minimum size: 400 x 150 px
Recommended formats: .jpg and .png
Recommended file sizes: less than 100 kb
Post
1200 x 630 px
Minimum size: 600 x 315 px
Aspect Ratio: 1.91: 1
Cover image for Events
1200 x 628 px
360 ° panorama or images
Minimum size: 30,000 x 135,000,000 px
Aspect ratio: 2: 1
Recommended formats: .jpeg
Maximum file size: 45 MB
Stories
1080 x 1920 px
Aspect ratio: 9:16
NB consider leaving about 250 px free from text or CTA both above and below: the safe area will therefore be 1080 x 1420 px
Facebook Ads
Posts in feed: 1080 x 1080 px
Right column: 1080 x 1080 px
Instant articles: 1080 x 1080 px
Marketplace ads: 1080 x 1080 px
Facebook search: 1080 x 1080 px
Sponsored posts: 1080 x 1080 px
Messaging via Messenger: 1080 x 1080 px
Messenger Stories: 1080 x 1920 px
LinkedIn
Profile picture
400 x 400 px
Maximum file size: 8 MB
Profile cover image
1584 x 396 px
Aspect ratio: 4: 1
Maximum file size: 8 MB
NB the image will be shown cropped depending on the screen used
Company Page
Company logo: 300 x 300 pixels
Cover image: 1128 x 191 px
Preview External Links
1200 x 627 px
Aspect Ratio: 1.91: 1
NB if the image is less than 200 px wide, it will appear as a thumbnail to the left of the post
Stories
1080 x 1920 px
Aspect ratio: 9:16
Supported file formats: .jpeg and .png
LinkedIn Ads
Company logo: 100 x 100 px
Background image: 300 x 250 px
Image post: 1200 x 627 px
Carousel: 1080 x 1080 px
YouTube
Profile picture
800 x 800 px
Supported file formats: .jpeg, .bmp and .png
Cover image
2048 x 1152 px
Aspect ratio 16: 9
Maximum file size: 6 MB
Video
Minimum size: 1280 x 720 px
Aspect Ratio 16: 9
Profile picture
165 x 165 px
NB the profile image will be shown inside a circle
Profile cover image
800 x 450 px
Aspect Ratio: 16: 9
Pins
1000 x 1500 px
Square pin size: 1000 x 1000 px
Recommended aspect ratio: 2: 3
Maximum file size: 20 MB
Collection Pin
1000 x 1000 px or 1000 x 1500 px
Recommended aspect ratio: 1: 1 or 2: 3
Supported file formats: .jpeg and .png
Maximum file size: 10 MB
Stories
1080 x 1920 px
Aspect ratio: 9:16
Maximum file size: 20 MB
Pinterest Ads
App: 1000 x 1500 px
Carousel: 1000 x 1500 px or 1000 x 1000 px
Shopping: 1000 x 1500 px
Tumblr
Profile picture
128 x 128 px
Banner
3000 x 1055 px
Dashboard image
1280 x 1920 px
Tumblr photo set:
One image: 500 px width
Two images: 245 px
width Three images: 160 px width
Preview External Links
130 x 130 px
Audio post
169 x 169 px
Tumblr Ads
1280 x 1920 px
Snapchat
Post
1080 x 1920 px
Aspect Ratio: 9:16
Snapchat ads
1080 x 1920 px
Aspect ratio: 9:16
Supported file formats: .jpeg and .png
Maximum file size: 5 MB
Snapchat Geofilter
1080 x 1920 px
Aspect ratio: 9:16
Supported file formats: .jpeg and .png
Maximum file size: 5 MB
Twitch
Profile picture
480 x 480 px
Supported file formats:. jpeg, .png and .gif
Maximum file size: 10 MB
Profile Banner
1200 x 480 px
Supported file formats:. jpeg, .png and .gif
Maximum file size: 10 MB
Video Player Banner
1920 x 1080 px
Supported file formats:. jpeg, .png and .gif
Maximum file size: 10 MB
Overlay
1920 x 1080 px
Information panel
320 x 300 px
