What is the best time to post on TikTok to increase the number of likes, followers, and comments? Knowing the answer to this question is important both for those who use social media for mere entertainment and for those who use it for business purposes. This is because, more often than not, the key to a profile’s success is all about the best time to post. Time, therefore, in which various hypothetical followers are more predisposed to use your content matters.
What is the best time to post on TikTok? Here’s everything you need to know.
Some Premises
Before defining the best hours and moments to post on TikTok, it is necessary to make some premise. The first is that we are still talking about a “ young ” social network, on which the public is still adapting. This means that finding a better time to post on TikTok isn’t definitive. So always consider that the perfect time to post can still change over time.
Another important thing is that there are no better times for every company, influencer, or common profile. It all depends a lot on the type of content you create, your target audience, and the type of business you own (if you are a business). Therefore, careful monitoring with related experiments must always be done to understand the most friendly moment for you to publish.
What is the Best Time to Post on TikTok?
Having made the necessary premises, we now come to the crux of the matter. According to a study published by Influencer Marketing Hub, the best times to post on TikTok are from early afternoon to evening. So, we can say that the morning is not the perfect time to update your content (except for Tuesdays). On Mondays, it is advisable to publish from 1 pm to 5 pm; Tuesdays at 9 am, 11 am, and 4 pm. Wednesdays at 8 pm, 9 pm, and midnight; on Thursdays, the peak times are at 4 pm and 7 pm, while on Fridays at noon, 8 pm, and 10 pm.
As for the weekend, on Saturdays, the highlight is at 6 pm while on Sundays at 2 pm, 3 pm, and 11 pm. The Influencer Marketing Hub study is based on the analysis of 100,000 monitored videos, which have produced an overview of the best time to post on TikTok.
Do Some Tests
As mentioned at the beginning, there are no universal times that allow you to get large numbers after a publication. Therefore, it becomes essential to conduct tests based on your target audience and the advertised content. To do this, it is necessary to switch to the Pro Account of the platform, which allows you to obtain different statistics based on your profile.
In the “ Overview” section, you can evaluate the total views that grind your videos in a period from 7 to 28 days. But you can also steal other information such as the number of new followers, their gender, where they come from, and the best moments in which they are most active. From there, it will be easier to understand what to publish and when you can do it!
