More than ever, Fact Checking, or verifying information, is becoming a real concern for many media and content producers. As fake news becomes an important vector of visibility for companies and various structures, some do not hesitate to disseminate false information to generate traffic.
Between info or intox, some beginner community managers still find it difficult to perform effective content curation. Because not only does it take time, but also a dedicated tool. But this is not an easy thing for amateurs.
So what if you’re a beginner in cross-checking? Google offers a simple and effective tool to check if the topic you are looking for is relevant or not at all. Let’s go without delay to discover “Fact Check Explorer”
Presentation of the Google tool: Fact Check Explorer
Fact Check Explorer is presented as an information and/or fact checker published on the internet. In other words, it is a Fact-Checking tool that consists of analyzing a hundred sources or articles published on the web. So you can check whether this is true or not.
What do we mean by sources? It is simply a subject, a statement, or information about a public figure. We find a good number of unverified articles in the celebrity press, history to clickbait or to make the buzz, unfortunately.
On the other hand, Fact Check Explorer performs a cross-check to help you find relevant information
Why do we still have to check if the sources are numerous?
Whether you are a community manager, a journalist, or just curious, it is important to know whether what you are going to post is true or false. You may not know it, but the fact is that several people follow you on social networks or your blog for example.
Just think of its online reputation, also called e-reputation, which designates the image perceived by Internet users towards a brand, a personality, a company, or even a website. In marketing, we talk about desired image and perceived image, that is, what you want people to think of you and what they actually think. So the 2 must be matched!
In other words, if you are a company wishing to get started on the web, you need to be vigilant about your online reputation. Why? Because the perception of your business with your future customers or prospects might not correspond to your vision of things.
Indeed, everything we publish about you is available on Google. A bad e-reputation can therefore damage your brand image. If you don’t have an IT or competitive intelligence specialist, you can use the Fact Check Explorer tool without wasting time. Calling on a community manager, if you do not have one internally, can also help you protect your online reputation.
Steps to get started
Fact Check Explorer is very easy to learn. Whether you are curious or a community manager wishing to ensure the online reputation of a brand, this tool will be your ally in sorting out information.
To do this, go to Fact Check Explorer
Then, Google will do what is necessary to extract all the sources and/or articles relating to the subject you are going to search. After completing this step, the tool will give you an exhaustive list with supporting links, to consult the sources of the information.
Each information is available in several categories, namely the following:
- True
- False
- Lack of context
- Misleading
In addition, you will be able to sort the information by language.
Some tips for maintaining a good e-reputation
If ever there are too many bad things published about your company, consider supplementing your online content with more rewarding articles. Or, you can also post quality content on social networks. Make sure you have the best possible image to push unnecessary articles into the pages following the first page of Google’s search engine.
Here are some tips to heal your e-reputation:
- Do a Google search: this will allow you to sort the information you want to communicate or keep private. To do this, you must send a deletion request to the sites concerned.
- Register a domain name in your name: to avoid identity theft, opt for a unique name to protect yourself from accounts created by a third party.
- Organize your presence on social networks well: do not mix your personal life with your professional life. You shouldn’t disclose certain photos on the web.
- Change user name: if necessary, remember to change your name. This will prevent you from receiving requests to add unknowns.
- Be informed of content concerning you: you can activate notifications on Google Alert to find out what information about you is online.
- Maintain a presence on the web: you have the choice to delete the content that you no longer want to display on your various social networks or to set the display mode to private or friends only.
- Determine the image you want to convey: assume your status on social networks without going overboard.
Conclusion
Finally, Fact Check Explorer knows how to distinguish the veracity and the relevance of your articles among many others. Since you’re never safe from impostors and malicious people on the internet, take the time to heal your online reputation. You can also call in a specialist if you don’t know how. Thus, you will protect your image despite certain subjects published without your knowledge.
