Sizes and Formats for Images and Videos for Social Media

Images and Videos have always been fundamental for effective communication. Social Media has followed these canons, gradually rewarding visual content more and more.

It is therefore important to know how to correctly create the graphic contents to be used in the messages you post on social channels. In this guide, you will find all the dimensions and formats for the images and videos to be used.

Whatsapp

Profile picture

500 x 500 px

Stories

1080 x 1920 px

Background for Chat

1080 x 1920 px

Telegram

Profile picture

512 x 512 px

Background for Chat

1080 x 1920 px

Instagram

Profile picture

320 x 320 px

Post

Landscape format (horizontal): 1080 x 566 px
Portrait format: 1080 x 1350 px
Square format: 1080 x 1080 px

Stories

1080 x 1920 px

Carousel of images

Landscape format (horizontal): 1080 x 566 px
Portrait format: 1080 x 1350 px
Square format: 1080 x 1080 px

IGTV

1080 x 1920 px
Cover image: 420 x 654 px

Instagram Ads

Landscape format (horizontal): 1080 x 566 px
Square format: 1080 x 1080 px
Stories: 1080 x 1920 px

Twitter

Profile picture

400 x 400 px
Maximum file size: 2 MB

Cover image

1500 x 500 px
NB the image will be shown in a cropped manner depending on the screen used

Tweet

1024 x 512 px
Minimum size: 440 x 220 px
Aspect ratio: 16: 9
Supported formats: .gif, .jpg and .png
Maximum file size: 5 MB

Preview External Links

Minimum size: 120 x 120 px
Supported formats: .gif, .jpg and .png
Maximum file size: 1 MB

Fleets

1080 x 1920 px (mobile only)

Twitter Ads

Tweet with single or multiple image: 1200 x 670 px
Website link: 800 x 418 px or 800 x 800 px
App: 800 x 418 px or 800 x 800 px
Carousel: 800 x 418 px or 800 x 800 px
Message: 800 x 418 px
Conversion: 800 x 418 px

Facebook

Profile picture

170 x 170 px

Cover image

851 x 315 px
Desktop size: 820 x 312 px
Smartphone size: 640 x 360 px
Minimum size: 400 x 150 px
Recommended formats: .jpg and .png
Recommended file sizes: less than 100 kb

Post

1200 x 630 px
Minimum size: 600 x 315 px
Aspect Ratio: 1.91: 1

Cover image for Events

1200 x 628 px

360 ° panorama or images

Minimum size: 30,000 x 135,000,000 px
Aspect ratio: 2: 1
Recommended formats: .jpeg
Maximum file size: 45 MB

Stories

1080 x 1920 px
Aspect ratio: 9:16
NB consider leaving about 250 px free from text or CTA both above and below: the safe area will therefore be 1080 x 1420 px

Facebook Ads

Posts in feed: 1080 x 1080 px
Right column: 1080 x 1080 px
Instant articles: 1080 x 1080 px
Marketplace ads: 1080 x 1080 px
Facebook search: 1080 x 1080 px
Sponsored posts: 1080 x 1080 px
Messaging via Messenger: 1080 x 1080 px
Messenger Stories: 1080 x 1920 px

LinkedIn

Profile picture

400 x 400 px
Maximum file size: 8 MB

Profile cover image

1584 x 396 px
Aspect ratio: 4: 1
Maximum file size: 8 MB
NB the image will be shown cropped depending on the screen used

Company Page

Company logo: 300 x 300 pixels
Cover image: 1128 x 191 px

Preview External Links

1200 x 627 px
Aspect Ratio: 1.91: 1
NB if the image is less than 200 px wide, it will appear as a thumbnail to the left of the post

Stories

1080 x 1920 px
Aspect ratio: 9:16
Supported file formats: .jpeg and .png

LinkedIn Ads

Company logo: 100 x 100 px
Background image: 300 x 250 px
Image post: 1200 x 627 px
Carousel: 1080 x 1080 px

YouTube

Profile picture

800 x 800 px
Supported file formats: .jpeg, .bmp and .png

Cover image

2048 x 1152 px
Aspect ratio 16: 9
Maximum file size: 6 MB

Video

Minimum size: 1280 x 720 px
Aspect Ratio 16: 9

Pinterest

Profile picture

165 x 165 px
NB the profile image will be shown inside a circle

Profile cover image

800 x 450 px
Aspect Ratio: 16: 9

Pins

1000 x 1500 px
Square pin size: 1000 x 1000 px
Recommended aspect ratio: 2: 3
Maximum file size: 20 MB

Collection Pin

1000 x 1000 px or 1000 x 1500 px
Recommended aspect ratio: 1: 1 or 2: 3
Supported file formats: .jpeg and .png
Maximum file size: 10 MB

Stories

1080 x 1920 px
Aspect ratio: 9:16
Maximum file size: 20 MB

Pinterest Ads

App: 1000 x 1500 px
Carousel: 1000 x 1500 px or 1000 x 1000 px
Shopping: 1000 x 1500 px

Tumblr

Profile picture

128 x 128 px

Banner

3000 x 1055 px

Dashboard image

1280 x 1920 px

Tumblr photo set:

One image: 500 px width
Two images: 245 px
width Three images: 160 px width

Preview External Links

130 x 130 px

Audio post

169 x 169 px

Tumblr Ads

1280 x 1920 px

Snapchat

Post

1080 x 1920 px
Aspect Ratio: 9:16

Snapchat ads

1080 x 1920 px
Aspect ratio: 9:16
Supported file formats: .jpeg and .png
Maximum file size: 5 MB

Snapchat Geofilter

1080 x 1920 px
Aspect ratio: 9:16
Supported file formats: .jpeg and .png
Maximum file size: 5 MB

Twitch

Profile picture

480 x 480 px
Supported file formats:. jpeg, .png and .gif
Maximum file size: 10 MB

Profile Banner

1200 x 480 px
Supported file formats:. jpeg, .png and .gif
Maximum file size: 10 MB

Video Player Banner

1920 x 1080 px
Supported file formats:. jpeg, .png and .gif
Maximum file size: 10 MB

Overlay

1920 x 1080 px

Information panel

320 x 300 px

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