For effective communication, visual content is fundamental. It allows you to transmit clear, simple, direct messages in a very short time, as well as being pushed by the platform itself in terms of performance.
In this guide, we delve into the ideal Sizes and Formats for images to be used on Facebook.
Facebook Ads
Page Post
Page Posts (also often referred to as dark posts) are the most used of the various ad formats and traditional image-supported posts that will appear in users’ news feeds.
Recommended size: 1920 × 1080 px – 1080 × 1080 px – 1200 × 1500 px
Aspect Ratio: 1.91: 1 – 4: 5
Resolution: Image with the highest resolution available
Format: jpg, jpeg, or png
Right column of FB
Recommended size: 1920 × 1080 px – 1080 × 1080 px
Aspect Ratio: 16: 9 – 1: 1
Resolution: Image with the highest resolution available
Format: jpg, jpeg, or png
Instant Articles by FB
Recommended size: 1920 × 1080 px – 1080 × 1920 px
Aspect Ratio: 16: 9 – 9:16
Resolution: Image with the highest resolution available
Format: jpg, jpeg, or png
FB Marketplace
Recommended size: 1920 × 1080 px – 1080 × 1920 px
Aspect Ratio: 16: 9 – 9:16
Resolution: Image with the highest resolution available
Format: jpg, jpeg, or png
Facebook Stories
Recommended size: 1080 × 1920 px (Safe area 1080 × 1420 px)
Aspect Ratio: 9:16
Resolution: Image with the highest resolution available
Format: jpg, jpeg, or png
Always leave around 250 pixels at the top and bottom of the image free of text and key creative elements so they don’t get covered up by your profile picture and call-to-action. The safe area, therefore, corresponds to a size of 1080 x 1420 and allows the content to be displayed without cuts on all smartphones.
Facebook search results
Recommended size: 1920 x 1005 px
Aspect Ratio: 1.9: 1
Resolution: Image with the highest resolution available
Format: jpg, jpeg, or png
Facebook Audience Network
Recommended size: 1080 x 1920 px
Image aspect ratio: 16: 9 – 9:16 (full screen portrait format)
Resolution: at least 398 x 208 px
Format: jpg, jpeg,or png
Messenger mail
Recommended size: 1920 x 1080 px or 1080 x 1080 px
Image Aspect Ratio: 16: 9 – 1: 1
Resolution: Highest resolution image available
Format: jpg, jpeg, or png
Messenger Stories
Recommended size: 1080 × 1920 px
Aspect Ratio: 9:16
Resolution: Image with the highest resolution available
Format: jpg, jpeg, or png
Always leave around 250 pixels at the top and bottom of the image free of text and key creative elements so they don’t get covered up by your profile picture and call-to-action. The safe area, therefore, corresponds to a size of 1080 x 1420.
Carousel
With the carousel format, you can show from 2 to 10 images or videos within a single advertisement, adding a link, a title, and a link description to each slide of the carousel.
Recommended size: 1080 × 1080 px
Number of images per listing: 2 to 10
Image aspect ratio: 1: 1
Format: jpg, jpeg, or png
Facebook pages
Facebook pagesIf the Profile and Cover images of your Facebook Page contain a logo or text, I suggest you use images in png format to get a higher quality display.
Profile picture of a Facebook page
Recommended size: 500 × 500 px
Image aspect ratio: 1: 1
Recommended resolution: Image with the highest resolution available.
Format: jpg, jpeg, or png
Your Page’s profile picture will be cropped inside a circle in ads and posts but will remain square when people visit your Page. A very common practice is to insert a colored border in the shape of a circle also in the image to be uploaded so that the outline makes the profile image stand out.
Cover image of a Facebook page
Recommended size: 820 × 315 px (Safe area 560 × 315 px)
Recommended Resolution: Image with the highest resolution available.
Format: jpg, jpeg, or png
On mobile devices, the cover will be cut on the right and left sides: therefore consider a size of 560 x 315 px as a safe area.
Post on a Facebook page
Recommended size: 1920 × 1080 px – 1080 × 1080 px – 1200 × 1500 px
Aspect Ratio: 1.91: 1 – 4: 5
Resolution: Image with the highest resolution available
Format: jpg, jpeg, or png
Facebook groups
Facebook groupsIf the cover image of your Facebook Group contains a logo or text, I suggest you use images in png format to get a higher quality in the visualization.
Cover image of a Facebook Group
Recommended size: 820 x 462 px
Recommended resolution: Upload the image with the highest resolution available.
Format: jpg, jpeg, or png
From a computer, you will cut the cover at the top and bottom: therefore, consider a size of 820 x 250 px as a safe area.
Post on a Facebook Group
Recommended size: 1920 × 1080 px – 1080 × 1080 px – 1200 x 1500 px
Aspect Ratio: 1.91: 1 – 4: 5
Resolution: Image with the highest resolution available
Format: jpg, jpeg, or png
Facebook events
Facebook eventsIf the cover image of your Facebook Event contains a logo or text, I suggest you use images in png format to get a higher quality in the visualization.
Cover image of a Facebook Event
Recommended size: 1920 × 1005 px
Image aspect ratio: 1.91: 1
Recommended resolution: Image with the highest resolution available.
Format: jpg, jpeg, or png
Always consider leaving the areas near the top and bottom edges free of content, as they will be slightly cut off during viewing.
Post on a Facebook Event
Recommended size: 1920 × 1080 px – 1080 × 1080 px – 1200 × 1500 px
Aspect Ratio: 1.91: 1 – 4: 5
Resolution: Image with the highest resolution available
Format: jpg, jpeg, or png
